Rik Pieters

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Prof.dr. F.G.M. Pieters (Rik)


Does Eye tracking and marketing (ad) research, in adition to others
 


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Current position
Professor of Marketing and Chairman of the Department of Marketing

Ph.D.
1989, University of Leiden, Attitudes and behavior in a source separation program: A garbology approach.

Major fields
Marketing communication, Consumer behavior, Services marketing

Publications


  • More info can be found at webwijs
Teaching


  • Consumer behavior Ph.D. in Business
  • Courses TIAS Programme

    More info can be found at studiegids

E-mail
F.G.M.Pieters@uvt.nl

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