Rik Pieters
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Professor of Marketing and Chairman of the Department of Marketing
F.G.M.Pieters@uvt.nl
Does Eye tracking and marketing (ad) research, in adition to others

Professor of Marketing and Chairman of the Department of Marketing
Ph.D.
1989, University of Leiden, Attitudes and behavior in a source separation program: A garbology approach.
Major fields
Marketing communication, Consumer behavior, Services marketing
Publications
- More info can be found at webwijs
- Consumer behavior Ph.D. in Business
- Courses TIAS Programme
More info can be found at studiegids
F.G.M.Pieters@uvt.nl